Letting the Customer Make the First Call

//Letting the Customer Make the First Call
Letting the Customer Make the First Call 2017-12-13T02:50:26+00:00

Project Description

Challenge

In a bid to win customer loyalty in a fiercely competitive market, a telecommunications startup needed a way to distinguish themselves.

Insight

Phone customers need more than a good deal from their provider. It is an important lifeline to their community and must accommodate how and when they use it.

Transformative idea

"Anticipate customer needs"

Invert the business model so that instead of leading from the company out, drive change from the customer experience in.

Project Details

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