Owning The Luxury Experience

//Owning The Luxury Experience
Owning The Luxury Experience 2017-12-13T03:07:07+00:00

Project Description

Challenge

A startup showroom visualizes a dressing room, where prospective buyers can customize their fashion purchase and test drive the fit. We were tasked with bringing the luxury brand to life in a way that decreased the amount of inventory needed to make a sale.

Insight

Luxury buyers need to feel and touch their purchases so the experience provides that powerful experience that converts the dream into a sale.

Transformative idea

"Living the Dream"

A 3D virtual application that uses motion sensing technology deployed on a computer lets customers customize their dream products and experience the thrill of visualizing themselves with their purchase.

Project Details

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